Jerry Seinfeld has become extremely interested in high fashion following the end of his show. He talks frequently about starting a high fashion clothing business to produce his ideas. He is very serious about this, stating in late 2004 "Elegant fashion never goes out of style. The basic black dress maintains its importance. If I every hear anyone saying Such-and-such is the new black, I will immeditately punch them in the face." He has made good on his promise this year by already punching three fashion reporters who have used the statement.